Using Data Matching and Targeted Outreach to Enroll Families With Young Children in WIC Key Findings Data matching effectively identifies large numbers of adjunctively eligible families who are not participating in WIC Text outreach can positively impact WIC certification rates, particularly for Medicaid participants Texting is a practical mode of communicating with WIC-eligible families Parts of the WIC certification process pose barriers to adjunctively eligible families Read the full article ›