UK
Summary: Evaluates a pilot programme to prevent non-accidental head injuries in babies. Key findings from the evaluation include: 99% of parents remembered the film at least six months after they had viewed it; 82% of parents reported having used advice from the film; and the rate of reported injuries among babies with feeding, sleeping or crying difficulties was lower if parents had seen the film. Outlines the expansion of the programme, which will test how the film can be used in settings other than hospitals and birthing units during the antenatal or postnatal period.
Publication details: [London]: NSPCC, 2014