Notwithstanding the mythical demise of “introspection,” self-observation has always been an integral aspect of the social sciences. In the century following the “behavioral revolution,” psychology has seen a reduction not so much in the frequency as in the rigor with which self-observation is practiced. A great deal of self-observation has been renamed or obscured (as, for example, “self-report”), but this has served only to defer and impoverish important theoretical and technical work.