Becoming a mother profoundly alters one’s perception of the world, as Lindal Buchanan learned firsthand when she gave birth. Suddenly attentive to representations of mothers and mothering in advertisements, fiction, film, art, education, and politics, she became intrigued by the persuasive force of the concept of motherhood, an interest that unleashed a host of questions: How is the construct defined? How are maternal appeals crafted, presented, and performed? What do they communicate about gender and power? How do they affect women? Her quest for answers has produced Rhetorics of Motherhood, the first book-length consideration of the topic through a feminist rhetorical lens.