Household water demand, in other words, is distributed across a complex system of industrial systems, actors and social practices including: individual bodies and what they do, how they are perceived and presented; within households and between households; between other public spaces like parks, gyms, schools and places of recreation; places of business; within water supply infrastructures; between water supply infrastructures and wastewater systems; between sewerage treatment works and the pipes that either dispel that water back into the environment or intentionally pump it back into drinking water supplies; in the designers and manufacturers of our desired bathrooms and laundry technologies and fittings; the beauty care and products industry; the designers and manufacturers, purchasers and buyers for DIY stores; garden designers and outdoor lifestyle promoters; the different business agendas of water companies in a regulated water industry; the policies, regulations and frameworks of government departments. The influences on this distributed demand are both material and conceptual – demand is distributed across physical infrastructure and physical stuff (the things we consume, as well as what we do with those things), as well as distributed in social and cultural images, services that water provides (family care, lifestyle, health, comfort), and policies and regulations.