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Netnography: Doing Ethnographic Research Online

This exciting new text is the first to explore the discipline of ‘Netnography’ – the conduct of ethnography over the internet – a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers.

Posted in: Monographs & Edited Collections on 10/28/2010 | Link to this post on IFP |
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