Abstract
Today, social networks represent an indispensable means of communicating and disseminating customer-focused information in various fields, including news, advertising, and public relations. Social media’s ease of access and ability to spread quickly allows it to attract a large audience while promoting misinformation, including “fake news,” whether intentional or not. Misinformation on social media is increasing, and violent societies, individuals, organizations, and even states are growing. This study aims to identify the shifting paradigm of fake news research on social media through bibliometric analysis. The authors quantitatively examined the selected articles through co-citation and bibliographic linkage analysis from Scopus and WOS. The authors quantitatively evaluated the selected papers using co-citation and bibliographic linkage analysis. Building on the results of the bibliometric studies, the researchers developed an analysis of the evolution of social media-related research on fake news to highlight the issues and progress made by researchers in the fight against this phenomenon by presenting the key and emerging actions of its concealment, especially on social networks. This study also discusses the weak surveillance approach and its use to detect fake news with limited labeled data. Finally, we address essential proposed solutions in the field of fake news.