Around this time each year stakeholders from across the publishing landscape receive the most recent data on the journal impact factor (IF). This is often followed by celebratory and congratulatory messages from journal editors and board members—who proudly announce how much their journal’s IF increased and where it now ranks relative to their disciplinary peers. These updated figures are then prominently displayed on the homepages of most journals. What’s more, these increases are often viewed as an indicator of increased quality, rigor, and merit. The discipline of social work is no exception. This is problematic, given the numerous limitations of the IF.