Abstract
The economic principles formulated for a Rational Man does not fit in the real world. These have led to conclusions that are far away from reality and do not provide real life solutions. The present research work has been built on the premise of ‘Contextual’ Development of the region according to the wishes and aspirations of the local people. The Ontological belief is based on Truth that has a ‘Perspective’ and is ‘Contextual’. The Economic Actor tries to act in accordance with the prescribed Ideal Value for the society but in reality the Economic Actor reaches at some Achieved value. The difference is referred to as ‘Value Dissonance’. Given the Value Dissonance the standard ‘Development Dissonance’ is determined. Through the interrelationships of Impulses and Action Tendencies in a medium an economic actor reaches at a ‘Satisficing’ goal that reduces the dissonance. A method has been developed to capture the dissonance and for quantification of qualitative data. The method has been experimented with the representative case of Adventure Sports. The data is collected by organizing discussion with the respondents in their natural setting and coding the data through a coding scheme. The conclusion derived is at three levels- the Universal Solution, the ‘Satisficing’ solution for Many and the ‘Satisficing’ solution to All. At the policy level the future policy implications and the need for the changes regarding the representative case is depicted. A strategy to increase pleasure is one that reduces Dissonance. Therefore, the developmental policy should aim to reduce Dissonance.