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This phenomenon is known as expectation inflation: when speed becomes available, it also becomes expected. This pattern aligns with what sociologist Hartmut Rosa describes as social acceleration – a condition in which technological gains intended to save time paradoxically intensify the pace of life, transforming speed from an advantage into an obligation. Once it’s expected, it ceases to be a benefit and instead becomes the baseline. In this scenario, the ‘time dividend’ generated is no longer for the individual who created it. It is subtly reallocated to meet higher demands: more deliverables, tighter deadlines, additional iterations, and greater responsiveness.