The Conversation | Alena A/Shutterstock
“Brainrot” is what many people call the chaotic, fast-moving memes, sounds and catchphrases that spread across TikTok, Roblox and online gaming and into playgrounds…. Although brainrot is often used knowingly and with a touch of irony to describe these phrases, remixing and repeating fragments of media has always been part of how people connect. It creates a shared cultural code, a second language made of references, rhythms and sounds that bind groups together and turn everyday moments into opportunities for humour and social connection. In many ways, this style of communication offers lightness and playfulness in a world that can often feel slow and muted by comparison.