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Amherst College, where I teach, recently changed the designation of its senior administrators, who were formerly called “chiefs,” as in chief financial officer, to “vice presidents.” We now have 10 of them, as well as 15 other individuals who hold titles such as senior associate, associate or assistant vice president…. Ultimately, even places like Amherst may be able to live with our own vice presidentialization — so long as those who have the title don’t take it too seriously and never forget that the business of education is not a business.