What we now call the manosphere is a vast, loosely connected but ideologically coherent ecosystem of online channels, forums and communities, built on the premise that feminism has corrupted the natural order and men are its primary victims. Much of it runs on a crude social Darwinism that sorts men into ‘alphas’ and ‘betas’, dominant winners and discarded losers, and treats women simultaneously as the prize and the problem. It contains multiple subcultures, each with its own answer to this perceived crisis: Red Pillers ‘returning to reality’ by reclaiming male dominance, Incels resenting women’s sexual autonomy, MGTOW (‘Men Going Their Own Way’) withdrawing from women altogether and Pickup Artists drilling seduction as technique. Their prescriptions diverge, but their assumptions, adversaries and audiences increasingly converge.