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But Teach Us Consent founder Chanel Contos (above) says opt-in systems must be the standard for any reforms, pointing to the European Union’s flawed reforms to the Digital Services Act which forced platforms to offer an opt-out option. This model has struggled to find success because Big Tech “maliciously worked their way around it – burying the setting, resetting every time you close the app, disincentivising use of the feature by making the alternative practically unusable,” Ms Contos said.