The role of anthropomorphized artificial intelligence in shaping consumer mental models and emotional experience in digital branding

Publication date: November 2026

Source: Computers in Human Behavior, Volume 184

Author(s): Samira Nazari Ghazvini, Behnaz Ahmadzadeh Ardebili, Amir Heidari Arash, Shokoufeh Hajmalek, Mohammad Hossein Vafa, Hassan Nosrati