Concern for those who will benefit from a transplant has led to a variety of proposals to increase the supply of organs. Some, like opt-out organ donor registers, annual publicity campaigns and the involvement of specially trained professionals in caring for families of potential donors in the perimortem period, have been taken up. Others, such as organ markets, elective ventilation and declarations that the organs of the dead are the legal property of the state, have not. While existing challenges to the dead donor rule (DDR) are often framed in terms of the way we conceptualise death,