Looking back on our life and work, we reflect on the changes in our thinking due to three scientific and technological revolutions. These are information processing, computers, and brain imaging, and together they ousted behaviorism from its dominant position in experimental psychology. We champion a model of the mind that is hierarchically organized with both a robust unconscious and a harder-to-pin-down conscious mode of operation. Our studies were inspired by disorders that made us realize that cognitive processes at all levels of the information processing hierarchy impact social interactions. We locate the influence of culture at the highest level of this processing hierarchy. Here we see the interface between different minds and the importance of norms when regulating the opposing trends in our complex and even contradictory social nature.