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In the 1920s, private electrical utilities faced a dilemma. They resisted rural electrification as it wasn’t profitable, but they didn’t want the government to step in and provide the service. The solution that the National Electric Light Association (NELA) settled upon was a propaganda effort through the schools. By influencing textbooks and teachers, went the thinking, these titans of lighting hoped to shape the future generations. These 1920s-era young people, having learned in school that government regulation and public ownership were bad, would grow up to cast their votes for officials who felt the same. Above: Children at an elementary school, circa 1945.