
The Conversation | Fotogrin/Shutterstock
Neoliberalism opposes government regulation and spending, and supports the free market. It also fosters an individualistic worldview. Instead of seeing themselves as workers, citizens or members of a collective, people are persuaded to internalise market logic – to see themselves as individuals who are out to maximise their personal profit. The cultural shift from more communitarian and egalitarian ideals towards an ideology based on the self-driven individual and the free market has been quite successful. Empirical evidence from 41 countries shows that individualist practices and values around the world have surged significantly over the past 50 years.