The Walrus | Photoshop AI/iStock/A Luisa O.J.
Betterhalf.ai is just one of India’s more than 1,500 matrimony portals, an industry valued in the hundreds of millions of dollars. According to The Economist, Matrimony.com, the biggest publicly listed such platform, had a market value of around $160 million (US) and annual revenue of $57 million (US), 850,000 subscribers, and more than 100,000 successful matches as of 2021.