The Conversation | J Wong/The Guardian
An emerging area of health-related scams is linked to the use of generative AI tools to create deepfake videos, photos and audio recordings. These deepfakes are used to promote fake health-care products or lead consumers to share sensitive health information with people they believe can be trusted. A deepfake is a photograph or video of a real person, or a sound recording of their voice, that is altered to make the person appear to do or say something they haven’t done or said.