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We also have a new generation of children who are increasingly reliant on AI to inform them about the world, but who controls AI? That is why I am calling on parliament to act now, by making it a criminal offence to create or distribute AI-generated content without clearly labelling it. What I am proposing is that all AI-generated content be clearly labelled; that AI-created content carry a permanent watermark; and that failure to comply should carry legal consequences.