Qualitative Psychology, Vol 12(1), Feb 2025, 25-33; doi:10.1037/qup0000327
This special section highlights ethnography’s relevance in psychology. Ethnography is uniquely characterized by grounding research within a framework of broader cultural and contextual analysis. While ethnography has historically been rooted in anthropology and sociology, this special section highlights how ethnography can advance psychological knowledge and respond to calls within psychology to attend to cultural context with greater fidelity and rigor. In this introduction, we provide a brief review of how we came to adopt ethnography as psychologists. Following this, we introduce the articles in this special section and identify specific contributions ethnography makes to psychological research including its ability to culturally enrich psychological concepts and theory, help cultivate cultural humility, and open up new possibilities for pragmatic, context-appropriate action. (PsycInfo Database Record (c) 2025 APA, all rights reserved)