Psychology of Leaders and Leadership, Vol 28(1), May 2025, 1-18; doi:10.1037/mgr0000160
Social media has become a major way people communicate. Research has examined reasons people use social media and how they use it, but relatively little attention has been paid to how entrepreneurial leaders use social media. This study analyzes how leaders use Twitter by examining the content of leader tweets. The researchers reviewed a random sample of 883 tweets from forty entrepreneurs. Results indicated that entrepreneurial leaders used Twitter to share links and information about products and services. Another finding indicated that female entrepreneurs shared more opinions on social media than their male counterparts. Future research should analyze the interplay between leader communication and follower reaction to leader’s posts. (PsycInfo Database Record (c) 2025 APA, all rights reserved)