‘Anti-woke’ dog food and pro-America lipstick: US sees rise in rightwing stores

In recent years a number of platforms have sprung up to sell conservative-made items, from “anti-woke” dog food to pro-America lipstick, in a pushback against what they claim is “cancel culture” in the US – and what others might see as a fairly cynical attempt to cash in on rightwing Americans’ political beliefs. Mammoth Nation and Public Square are among the most prominent in the movement, both offering an Amazon-esque service, but stocking only goods which they claim are made by companies which have “conservative values”.