Feminism &Psychology, Ahead of Print.
Despite the widespread popularity of United States (US) weddings and the cultural significance assigned to modern brides, scant research has examined US bridal femininity—an important site of analysis for understanding contemporary norms and expectations of femininity, more generally. In response to this gap, drawing on constructivist grounded theory and poststructural feminism, the present study examined 18 heterosexual, predominantly White, middle-class, cisgender US brides’ experiences of their weddings. Analyses revealed that brides navigated expectations of niceness, engaging in both Princess Bride-like and “Bridezilla”-like behaviors and emotions. Implications for idealized femininity within a neoliberal context are considered.