Critical Social Policy, Ahead of Print.
This article examines adult social care policy in Wales. It argues that successive Welsh Governments have sought to develop policy which rejects the principles of marketisation and individualisation that have characterised the public sector policy of UK governments for decades, and upholds instead a distinctive set of socialist-inclined values. It assesses whether Welsh social care policy and legislation effectively diverge from the Westminster paradigm, and how Welsh Governments have dealt with the narrative of ‘personalisation’ which dominates social care discussion elsewhere in the UK. It finds that Welsh Governments have to date struggled to craft social care policies that incorporate their stated principles, explores the difficulties inherent in superimposing new principles on inherited policy narratives and mechanisms, and considers the implications for devolved policymaking.