Administration &Society, Ahead of Print.
Studies of institutional change have focused on several themes. Yet, examinations of small innovations still require attention. This question is important because a new logic is usually only recognized after several modifications have taken place; thus, noticing it early becomes relevant. The emergence of a new logic presupposes new prescriptions about what is appropriate for both businesses and society. This article examines Brazilian health regulations that have undergone several alterations and suggests that this occurrence can be identified only when actors begin to react to the impact of such an event by changing their daily practices.