Solitude—the state of being alone without social interactions—is a common experience in everyday life. Despite that spending time alone can be enjoyable and functional, solitude is often stigmatised: People who engage in solitary activities are perceived negatively (negative perceptions of solitude) and anticipate a negative judgement from others (negative meta-perceptions of solitude). Using the COVID-19 pandemic as a backdrop, we examined whether a pandemic context, in which solitary behaviours were easily attributable to external reasons, would reduce people’s negative perceptions and meta-perceptions of solitude. Across three preregistered experiments (total N = 767) conducted during the first wave of the COVID-19 pandemic, we found that the presence (vs. absence) of a pandemic context attenuated both the negative meta-perceptions and the negative perceptions of solitude. Yet, people believed that the pandemic context produced a stronger shift away from the stigmatisation of solitude than it actually did. These findings revealed the limits of contextual cues in mitigating the negative perceptions of being alone—even when these cues were explicit and readily available. The current research sheds light on the potential challenges of destigmatising solitude.