In his work Philosophical Investigations, Ludwig Wittgenstein (1953/2009) argues that our language is only clearly communicated by agreement of definitions and judgments. He suggests that the meanings of such words are found in their use by the verbal community. Further, their use may somewhat change from instance to instance, which makes the debate about their essence, essential properties, or definition futile. He instead suggests that each use has a set of family resemblances; that is, the uses may share some, but not all features with one another. The word is part of a language game that has identifiable consequences for its participants. The same may be true for the study of creativity. Instead of searching for creativity, or how to make one more creative, behavioral investigators may first find it more productive to investigate the language game of which the term creative is a part: that is, we should perhaps determine the criteria and consequences for asserting a creative act occurred and why it is considered important.