Service blueprinting is a service design technique commonly used by for-profit organizations to illustrate and enhance customer experiences. This article describes an extensive service blueprinting initiative conducted at a large public research institution in the U.S. using a case study methodology. The case included the creation of 114 service blueprints by staff members across 29 departments to enhance non-academic student experiences. Data sources included interviews, observations, archival data, and artifacts. The researcher details the methods and benefits of service blueprinting as they apply to services in a higher education context. In addition to describing the case and the short-term and longer-term consequences of the large-scale blueprinting initiative, the article includes a series of recommendations for university administrators seeking to improve student satisfaction and student-centeredness.