Journal of Planning Education and Research, Ahead of Print.
Professional planners working in the private sector intersect with a complex sphere of business interests. Management consultants have a growing influence in many organizations, including private sector planning firms. Using a mixed-method approach to examine the strategies and priorities of management consultants, I find that management consultants view the “value” of planning as opening the door to future contracts and selling firm services. This has implications for understanding how practitioners reconcile professional values (such as autonomy, neutrality, and protection of the public interest) with market imperatives, and for the profession as one driven by societal, rather than entrepreneurial goals.