American Behavioral Scientist, Ahead of Print.
This essay illustrates how Donald Trump engaged in what I call “populist crisis rhetoric” throughout the COVID-19 pandemic and coinciding 2020 U.S. presidential campaign cycle. By performing a critical rhetorical analysis of textual fragments surrounding how Trump addressed the preventative measure of mask-wearing, I show how he rejected the role of comforter-in-chief and instead opted for the role of victim-in-chief. Specifically, turning the bare face into a litmus test of Trump loyalism, his rhetoric suggested that masks threatened masculinity and functioned as a form of anti-choice bodily oppression.