Digital transformation and the reorganisation of the firm facilitate the emergence of new forms of work that diverge significantly from the standard employment relationship. Concomitantly, advocates of the digital disruption suggest that the existing legal framework is not suitable enough to accommodate “innovative” working templates and business models, also in light of the advent of the gig‐economy. In spite of this, labour law and its regulatory tools can continue to fulfil their role as “innovation facilitators”, enabling social institutions to adjust and firms to meet unprecedented challenges. This article represents the employment relationship as a flexible instrument, capable of adapting to the changing nature of hyper‐digitised systems. When it comes to implementing inventive business strategies, standard forms of employment imply efficiencies and cost advantages compared to non‐standard forms. First, they allow for the fully‐fledged exercise of managerial prerogative and the related internal flexibility in the use of the workforce. Second, they constitute an effective device to deliver training and to develop specific or transferable skills.