The COVID‐19 pandemic lockdown response has had a disproportionate and damaging effect on the lives, mental health and well‐being of young people globally. They have been neglected in policy‐making and their needs have been subjugated to those of adults which contravenes the UN Convention on the Rights of the Child. Here, I argue that the needs and rights of young people must come first to protect their health, mental health and futures. If we do not do this, we will let down a generation of children who will bear the brunt of the fallout of the economic burden of the global COVID‐19 crisis.