This essay presents the analysis, approach and understanding of the underlying reasons why
females join the “Islamic State in Iraq and Syria” (ISIS), accept its rules and impositions,
play an active role in it, and often actively recruit other women to join ISIS as perceived
by an experienced and savvy communications expert and professional who also took active part
in anti-terrorism campaigns in Pakistan. Previously he was a journalist who gained a deep
understanding of the political and policy-making dynamics in his country. Especially
valuable is the section on the “Way Forward”; that is, how to effectively tackle the
recruitment campaign and methodology of ISIS.