Although the psychologist’s own emotional management is an integral part of psychological therapy, it is often assumed rather than discussed; the “feeling rules” for the profession are unarticulated. This research explores psychologists’ accounts of emoting within the therapeutic relationship to explore the profession’s norms and expectations for emotional expression and to look critically at their function. We use the affective practice theory of emotion to consider how emotions come to be patterned within the frames set by the occupational identity of the psychologist. Through analysing transcripts from interviews with practicing psychologists, we produce accounts of three interpretative repertoires and associated subject positions. We consider how psychologists have come to construct their emotions in dilemmatic ways and how this construction of emotions is part of what demarcates them as a social group.