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Effects of an entertaining, culturally targeted narrative and an appealing expert interview on the colorectal screening intentions of African American women

Abstract

Universal screening for colorectal cancer (CRC) is recommended for individuals 50–75 years of age, but screening uptake is
suboptimal and African Americans have suffered persistent racial disparities in CRC incidence and deaths. We compared a culturally
tailored fictional narrative and an engaging expert interview on the ability to increase intentions to be screened for CRC
among African American women. In a post‐only…

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Posted in: Journal Article Abstracts on 05/02/2018 | Link to this post on IFP |
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