Brian Arbour. Candidate-Centered Campaigns: Political Messages, Winning Personalities, and Personal Appeals. New York: Palgrave-Macmillan. 2014. 204 pp. $105.00 (cloth). Excerpt from: Brian Arbour. Candidate-Centered Campaigns: Political Messages, Winning Personalities, and Personal Appeals. New York: Palgrave-Macmillan. 2014. 204 pp. $105.00 (cloth).