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When What You See Is What You Get: The Consequences of the Objectifying Gaze for Women and Men

This research examined the effects of the objectifying gaze on math performance, interaction motivation, body surveillance,body shame, and body dissatisfaction. In an experiment, undergraduate participants (67 women and 83 men) received anobjectifying gaze during an interaction with a trained confederate of the other sex. As hypothesized, the objectifying gazecaused decrements in women’s math performance but not men’s. Interestingly, the objectifying gaze also increased women’s,but not men’s, motivation to engage in subsequent interactions with their partner. Finally, the objectifying gaze did notinfluence body surveillance, body shame, or body dissatisfaction for women or men. One explanation for the math performanceand interaction motivation findings is stereotype threat. To the degree that the objectifying gaze arouses stereotypethreat, math performance may decrease because it conveys that women’s looks are valued over their other qualities. Furthermore,interaction motivation may increase because stereotype threat arouses belonging uncertainty or concerns aboutsocial connections. As a result, the objectifying gaze may trigger a vicious cycle in which women underperform but continue tointeract with the people who led them to underperform in the first place. Implications for long-term consequences of theobjectifying gaze and directions for future research are discussed.

Posted in: Journal Article Abstracts on 02/26/2011 | Link to this post on IFP |
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