The media greatly influences the sexual development of our youth and impacts society on a macro level. The messages that the media sends to our youth are contradictory to what families and professionals, such as educators and counselors, attempt to instill in our youth. This article addresses the urgent need for parents, educators, and counselors to address the messages ingrained in the media about sex and sexuality through the use of accurate media representation, the development of media literacy among youth, and open communication between youth and adults.