Abstract
This study explored the economic costs and response rate of mail and web-based surveys with practicing dentists. A random
sample of 6,000 practicing dentists was randomly assigned into three groups of 2,000: choice (mail or web-based), postal mail,
or web-based. The Florida Tobacco Control Survey 2009, which is composed of 28 questions (including subject demographic questions),
served as the survey instrument. A total of 1,232 surveys were returned by the three different groups (21% overall response
rate). Response rates were best for the mail (26%) with the worst response rate coming from the Web group (11%). However,
a cost-effectiveness analysis revealed that web surveys were 2.68 times more cost effective.
sample of 6,000 practicing dentists was randomly assigned into three groups of 2,000: choice (mail or web-based), postal mail,
or web-based. The Florida Tobacco Control Survey 2009, which is composed of 28 questions (including subject demographic questions),
served as the survey instrument. A total of 1,232 surveys were returned by the three different groups (21% overall response
rate). Response rates were best for the mail (26%) with the worst response rate coming from the Web group (11%). However,
a cost-effectiveness analysis revealed that web surveys were 2.68 times more cost effective.
- Content Type Journal Article
- Category Original Paper
- Pages 1-12
- DOI 10.1007/s10900-011-9455-6
- Authors
- Patrick C. Hardigan, Department of Public Health, College of Osteopathic Medicine, Nova Southeastern University, 3200 South University Drive, Fort Lauderdale, FL, USA
- Claudia Tammy Succar, Department of Orthodontics, College of Dental Medicine, Nova Southeastern University, Fort Lauderdale, FL, USA
- Jay M. Fleisher, Department of Public Health, College of Osteopathic Medicine, Nova Southeastern University, 3200 South University Drive, Fort Lauderdale, FL, USA
- Journal Journal of Community Health
- Online ISSN 1573-3610
- Print ISSN 0094-5145