Background: Infertility patients frequently use the internet to find fertility-related information and support from people in similar circumstances. YouTube is increasingly used as a source of health-related information and may influence health decision making. There have been no studies examining the content of infertility-related videos on YouTube. Objective: The purpose of this study was to (1) describe the content of highly viewed videos on YouTube related to infertility and (2) identify video characteristics that relate to viewer preference. Methods: Using the search term “infertility,” the 80 top-viewed YouTube videos and their viewing statistics (eg, views, likes, and comments) were collected. Videos that were non-English, unrelated to infertility, or had age restrictions were excluded. Content analysis was used to examine videos, employing a coding rubric that measured the presence or absence of video codes related to purpose, tone, and demographic and fertility characteristics (eg, sex, parity, stage of fertility treatment). Results: A total of 59 videos, with a median of 156,103 views, met the inclusion criteria and were categorized into 35 personal videos (35/59, 59%) and 24 informational-educational videos (24/59, 41%). Personal videos did not differ significantly from informational-educational videos on number of views, dislikes, subscriptions driven, or shares. However, personal videos had significantly more likes (P<.001 and comments than informational-educational videos. the purposes of videos were treatment outcomes sharing information emotional aspects infertility advice to others tones positive neutral mixed there no with negative tone. contained only male posters. a tone did not differ from in number views dislikes subscriptions driven or shares however had significantly more likes majority posters personal shared pregnancy announcement. conclusions: youtube is source both technical experience-based about infertility. that include experiences may elicit greater viewer engagement. stories success provide hope viewers but could also create perpetuate unrealistic expectations rates fertility treatment.>
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